- Jun 09, 2022
27 April is Freedom Day. A painful marker for the South Africans who form part of the 40 million people worldwide who have fallen victim to human trafficking.
With growing inequality, and a lack of prosecution in cases of violence against women and children; it’s no surprise that South Africa is on the Tier 2 global watchlist as a source, transit and destination country for human trafficking. This Freedom Day, to shift the country’s focus from social gatherings and political events to the real issue of freedom, we needed a big idea.
A radio spot: “The Traffick You Need To Know”. Using the radio slot with the most listener traffic, to draw attention to the human trafficking stats they need to know. Our radio commercial is written and performed in the style of a road traffic report but reveals a much darker truth…a human traffick report.