- Oct 18, 2023
Through our insight ” It’s difficult to change on your own – let’s do it together.” We unearthed rich creative territory, bringing the worlds of ‘strength in numbers’ and ‘together we can’ to the sometimes daunting task of setting and reaching financial goals.
We start 2023 stronger was born, a TV and online show that empowers you to set and stick to your financial goals, together with your squad.
“I can start strong, but WE will always start stronger.” We created a one-of-a-kind television show, taking different squads into an immersive journey of change over a conversation and a meal. We know that dealing with change starts with changing our collective mindset. As squads, our participants and audience could achieve more by setting common goals and holding each other accountable, further entrenching Metropolitan’s brand promise of #TogetherWeCan. Our show was hosted by none other than Celeste Ntuli who brought humour to an otherwise though topic, financial goal-setting. Celeste was supported by Yvette Ratshikhopha who guided the participants using insights from the world of phycology and personal wellness.
Show Format: Recipes for Collective Success
Many people belong to different groups based on their connections and interests, from travel stokvels to families. We want to take a custom way of grouping to bring people together over a meal to have a conversation about the power of the collective to achieve goals in a changing world, whether collective or individual. We can also delve into conversations about the things that hold us back collectively from achieving our goals. The show also presented a unique opportunity for Metropolitan to share life hacks and insights alongside their product set.