- Sep 12, 2023
The savings product portfolio has historically been seen as one that is not a driver of business profits. However, some internal views within Metropolitan indicated that the portfolio should still be positioned in order to shift the perception to consumers that Metropolitan is not purely a “Funeral Brand”. Thus the premise of this Campaign was to create awareness that Metropolitan has various solutions suitable to your pocket that enable you to save for your goals/aspirations- immediate to long-term.
Instead of the usual ‘brand-preaching-to consumers’ approach, we sought to use this campaign to provide a platform for Mzansi to share their savings tips – we recognise that South Africans are creative and their creativity stretches to how they manage their money and save. Whilst banks and financial services brands have expertise knowledge, the consumers also have nuggets of wisdom on how to save even from the little they may have.